By: Alontae` Diaz
In the process of creating TRAJ, I wanted my logo to be unique and have a compelling identity.
If you look at the logo you will notice a “ T” in the center of a geometric upside down triangle. The triangle, upside down is influenced by the third chakra (Manipura). Manipura is the center of will power, located above the navel in the area of the solar plexus. The energy of this chakra allows one to feel motivated, have confidence, and a strong sense of purpose. Once that individual has the perception of who he or she is, they are able to transform inertia into action and movement. For those of you who are not familiar with your chakras, they are energy channels practiced. (There are 7 main chakras: Muladhara, Svadisthana, Manipura, Anahata, Visuddha, Anja, Sahasrara).
TRAJ is a lifestyle brand that is a reflection of personality: powerful and fearless. At a very young age I found my calling, and an adult I made the choice to make my dreams reality. Each and every one of us are victims of our imagination. It is important one does not conform to society. It is up to YOU to develop that self-confidence, and urge to create what is destined for you.