HIDDEN SYMBOLS BEHIND FASHION


By: TRAJ


The quickest way to identify a designer is often by their logo. Many of these logos are hidden symbols, and have hidden messages.

For instance, owning anything from Salvatore Ferragamo is a status symbol, a sign of wealth. Not everyone is fortunate to drop $2500 on a bag.

The Italian luxury brand includes luxury shoes, bags, eyewear, silk accessories, watches, perfumes and a ready-to-wear clothing line.

The gate of Palazzo Spini Feroni (the Ferragamo house in Florence) is what inspired the logo. Ferragamo has incorporated his logo, which happens to be a horseshoe throughout many of his designs. Horseshoes have been associated with good luck, and are used to protect you from evil. Anything associated with horses is involved symbolically, and materially in socially constructed hierarchies.


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